Thursday, 4 February 2010

Fedrigoni Initial Ideas - Type Ideas




This is the typeface first used because I thought it would fit in more with the title of the booklet and the titles that run throughout the booklet. It turns out that when there is a lot of body copy it looks really bad and blocky. You cant read a word of it, so I am going to go for something a little more subtle and smaller.



This is the same banner but with the new typeface, times. It is a lot more legible and is easier on the eye, not as strong a typeface. I found it is also a nicer contrast by having a really harsh typeface to a lovely soft one.




The same with the body copy.




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