These are the (separate) stickers for the envelope of the booklet. Obviously I wanted to keep them really simple as they are going on an understated white envelope. This is literally just so people know who it is getting sent from, as it is aimed at designers.
This is how they will sit on the envelope. Just small and understated, like I said.
This is the bottom with the info on, I have ever so slightly changed it too fit the strap line in. I have made the 'Fedrigoni Paper thing smaller and put in 'this is were it all starts' underneath, I feel this will work better as all the info is on the poster.
Just a nice quick poster for the Fedrigoni Campaign. Its a weird format long and thin, but I'm pretty pleased with it. Because the Booklet will get mailed out, I am doing this poster to go with the postcard and will package them, these are to be given out.
After much consideration and a crit with Joe I have deiced to stitch the booklet. I think it would give it an organic feel as the booklet is already and eco-friendly and organic product.
I went down to town to get some thread and looked at the book INDIE PUBLISHING. This gave me an insight into how to stitch a book nice and easily. I thought that if I lined up the stitching with the type on the front it would give it a nice feel. I also thought that deep green would be in keeping with the colour of the cover and the feel throughout the booklet.
A sneak peak at the final booklet with all the letter cut out and the final double sided flyer to go with it. Overall I am extremely pleased with the outcome.
This is the front cover to the booklet, on a A2 page, Gadsby's mint green stock. I used a ruler and a scalpel to cut all the letters out and before I would tackle the curved ones I went for a break. When I got back I started cutting and went straight through to the back. This somewhat annoyed me. The stock itself was a little too thick to handle the newsprint so maybe it is a good thing.
This is the final mock up idea for the Fedrigoni. This is only ink jet printed onto cartridge paper and it is an A size smaller than the proper one will be. I have stapled it but encountered problems when doing so because I will not be able to staple any bigger paper. As most newspaper type publications are left un bound I may go down that route.
It was very hard cutting around all the letters especially the rounded ones. As I cant use the laser cutters on paper this thin it is something I will have to endure. I will also include a flyer within the booklet so people can take it with them for the address.
The Fedrigoni family has a tradition in the paper world since 1717, when the San Colombano paper mill was set up close to the hermitage of the same name in Vallarsa-Rovereto.The paper mill was sold in 1814 to the Jacob family following the Napoleonic wars.
Giuseppe Antonio Fedrigoni, after a long period dedicated to commerce in paper, began paper production in 1888 in the Verona Paper mill,that was subsequently expanded by his son, Antonio.
From 1931, Gianfranco Fedrigoni, assisted by brothers Renzo and Arrigo, gave new impulse to the development of the company.
The Varone paper mill was taken over in 1938 and the Verona Mill - completely destroyed during the Second World War - was rebuilt in 1945.The Adamas Paper Mill was set up in South Africa in 1948 (later sold to Sappi in 1964); the Arco Mill was founded in 1963.
The three mills (Verona, Varone and Arco) were merged in 1979 to form Cartiere Fedrigoni & C. S.p.A. Since then, Group development has continued with special emphasis on the "converting" sector, with the creation of Arconvert in 1989 and the take-over of Manter SA (Manipulados del Ter SA) in 1993, on European distribution through the dedicated companies distribution companies in Germany (1987), Spain (1989), France and Great Britain (1993). As from the 1st January 2000: the Fedrigoni Group was re-organised, with the transfer of production and commercial operations to the new Fedrigoni Cartiere S.p.A. and buildings operations to Acquaviva S.r.l., while Cartiere Fedrigoni & C. S.p.A. itself became the Group Holding Company.
At the end of 2001, the Fedrigoni Group was awarded the tender issued by "Istituto Poligrafico e Zecca dello Stato" for the acquisition of "Cartiere Miliani e Fabriano" (heirs to the century-old tradition of Italian paper-making) and its subsidiaries (Cartamano S.r.l., Miliani Immobiliare S.r.l. and S.I.C.M.A. S.r.l.). As from April 2004, thank to an agreement with “Mantegazza Antonio Arti Grafiche Srl” Fedrigoni Group creates Fabriano Securities which will be active in the area of securities systems with the production of a complete range of products technologically advanced such as holograms security-threads, plastic cards, security prints. Fedrigoni Asia began operations in April 2006 with head offices in Hong Kong. The company will handle sales of Fedrigoni papers in the Far East and Oceania
Fedrigoni Environmental Policies:
While maintaining complete compliance with the principles underlying both the development of the company mission and the framing of environmental policies, Fedrigoni has been able to achieve a series of improvements, largely as a result of a proven ability to apply increasingly responsible, ethical approaches to the management of its processes.
With the finest technologies available for improving product quality and efficiency, Fedrigoni has managed to adhere to minimising the potential environmental impacts. Drawing inspiration from the following principles:
* Making efficient, respectful use of all natural resources, from water to energy and forestry.
* Promoting and insisting on concrete and validated practice of responsible defined and recognisable environmental policies on the part of suppliers, in particular those of fibrous raw materials based on wood originating from forestry.
In today's environment all industries are aware of the need to demonstrate sound environmental policies and the graphic design industry is no different. The product section Environmental, lists all the of Fedrigoni papers that have environmental accreditation. We adhere to strict purchasing policies, and 53% of our cellulose purchases are FSC certified material. In order to preserve the atmosphere and fight the greenhouse effect, Fedrigoni has invested in the construction of co-generation gas power turbines for the past few years. We can therefore produce both thermal energy and electricity independently, offering three important advantages for the environment.
* A substantial improvement in primary energy effectiveness (methane). This saves 20 to 40% compared with traditional electrical and thermal energy production.
* A reduction in emission of pollution and greenhouse effect gases, in particular C02
* Reduced wastage of electricity which would otherwise come from large external power plants that are generally located some distance from the production unit and which use energy sources with high emissions.
FSC:
The forest stewardship council was the first forest management system to be developed back in 1993, and is still the only label to be accepted by all the major international NGO's (non-governmental organisations) such as Friends of the Earth, Greenpeace and WWF. Forests can be FSC certified if they fulfil a set of requirements listed below, and products can be awarded FSC chain of custody certification if they can demonstrate that they come from FSC certified forests. For a paper to achieve this, there must be a clear, linked trail all the way from the certified forest through the sawmills, pulp mills, paper mills, converters, shippers and merchants to prove where the certified label came from.
FSC is an international organization and has both an international website (www.fsc.org) they also offer local sites, for the UK visit: www.fsc-uk.org
Fedrigoni now offers 39 products FSC certified the attached document will help you to identify which logo to use for each material.
Ecolabel
Fedrigoni has a large amount of papers and boards that are Ecolabel certified. This certification is awarded to products and services that ensure a low environmental impact during their full life cycle. This certification is provided by the European Union for the ecological label (CUELE), composed of natural competent organisms, the member states, representatives of non- governmental organizations, syndicates and representatives from small and medium industries, and business representatives.
ISO 4001:
Fedrigoni has also obtained ISO 14001 certification for all its industrial plants. ISO 14001 specifies the actual requirements for an environmental management system. It applies to those environmental aspects which the organization has control and over which it can be expected to have an influence
This standard is applicable to any organization that wishes to:
* implement, maintain and improve an environmental management policy
* assure itself of its conformance with its own stated environmental policy
* demonstrate conformance
* ensure compliance with environmental laws and regulations
* seek certification of its environmental management system by an external third party organization
* make a self-determination of conformance
This is the information for the booklet itself. Most of it you can get off the website, but the FSC issues I got from the FSC website because it has more in-depth information on it.
This was the picture I was going to use for the Fedrigoni brief but it was too small an image and a little too green. I was going to go and take a picture for myself but my photography skills aren't very good and the sun isn't shining at the moment.
This is the picture that is going to be used to for the final book. It is a large image and wont contrast too much with the light green paper.
Justs a standard A5 format flier, really really mad simple to keep in touch with the feel of everything else, but I think maybe to simple? After stock choice and everything it may be the perfect design.
This is the typeface first used because I thought it would fit in more with the title of the booklet and the titles that run throughout the booklet. It turns out that when there is a lot of body copy it looks really bad and blocky. You cant read a word of it, so I am going to go for something a little more subtle and smaller.
This is the same banner but with the new typeface, times. It is a lot more legible and is easier on the eye, not as strong a typeface. I found it is also a nicer contrast by having a really harsh typeface to a lovely soft one.
The pages are also mostly cut through so it leads onto the next image. Still keeping a simple layout ending up with the address of the showroom to get people to visit, which is essentially what the booklet it trying to do.
This is a quick idea for something a little different, instead of using a forest use samples of the paper, I don't think its a strong enough idea for it, so I am going to leave it alone.
New layout ideas for the pages. Instead of soley relying on the aesthetic of the type, I am going to carry on the cut out idea leading you onto the next page, this will run throughout the book.
And so on...
Just another quick format idea, not much difference though.
Another way to layout the page is to use really small type instead of massive type. This way it is still showing off the paper as well as getting the message across. I don't know weather the big type is to bold or not.
If you are interested in anything you see, print-wise or apparel-wise, give me a call or a e-mail and we can have a chat.
M: 07792271656
E: o.w.shaw07@hotmail.co.uk
