Fedrigoni Initial Ideas - Type Ideas

This is the typeface first used because I thought it would fit in more with the title of the booklet and the titles that run throughout the booklet. It turns out that when there is a lot of body copy it looks really bad and blocky. You cant read a word of it, so I am going to go for something a little more subtle and smaller.

This is the same banner but with the new typeface, times. It is a lot more legible and is easier on the eye, not as strong a typeface. I found it is also a nicer contrast by having a really harsh typeface to a lovely soft one.

The same with the body copy.

Fedrigoni Initial Ideas - Mock up

Front cover (cut through)

The pages are also mostly cut through so it leads onto the next image. Still keeping a simple layout ending up with the address of the showroom to get people to visit, which is essentially what the booklet it trying to do.

Back cover, simple logo and information

Fedrigoni Initial Ideas - Layout Thumbnails

This is a quick idea for something a little different, instead of using a forest use samples of the paper, I don't think its a strong enough idea for it, so I am going to leave it alone.

New layout ideas for the pages. Instead of soley relying on the aesthetic of the type, I am going to carry on the cut out idea leading you onto the next page, this will run throughout the book.

And so on...

Just another quick format idea, not much difference though.

Websites and Quotes

This is a tea towel company that screen print towels for schools, I am getting a quote from them for an idea.

Another screen print tea towel company

Still waiting on a quote from Team Impression

Still waiting on a quote from duffeild

Jade Press of Leeds came through straight away with a good quote, its not the best printers with the best reputation but from what I have seen the quality is still outstanding.

Year Book Layout

A quick, simple design for the look of the yearbook. Keeping with the thin lines of the type and the thin lines of the design. This is simple and easy to communicate and read. People will know exactly what the designer is about straight away.

Year Book Handout

A design for a special handout with the year book, just a quick simple layout. The bottom is too harsh on the eyes and wouldn't work as well as something simple and thin line work. Keeping with the books aesthetic.

Year Book Branding

Two ideas using type on the side instead of just a normal top to bottom format. I like this idea as it gives a good structure and is near enough the same format as the book will be.

These ideas are just simple, kind of boring layout. Its a good format, nice and square, but its lacking quality and a nice aesthetic. 

These are back to the start but with a bolder line. The thinner line would work better as the look of the book is going to be a little more subtle.