Monday, 25 January 2010

Fedrigoni Initial Ideas - 1




The initial idea was to just keep it really simple and let the paper speak for itself, but i later went on to think that there needs to be some sort of reasoning behind this and maybe keeping it to simple would be boring.






I started playing around with the idea of using forests or trees to let people know where their paper has some from.






The brief is to show that Fedrigioni paper is good paper for designers to use. I thought i'd make it a little more 'designery' with a different concept. I will have the type cut out with an image behind, still playing on the simplicity but making it a little more complex.






This was an idea using pencils with the same cut out effect. After realizing that maybe pencils are a smaller part of some designers practice i scrapped the idea.






Ripped paper idea.






Once again playing in the notion that this paper is specifically for designers and they should use it.

I am going to use Fedirgoni paper to make a large booklet showing off the companies paper and explaining a little about the company. I will also have a section in it advertising to come down to the showroom.






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