This is a mock up of the front cover and inner cover for the paper catalog. Obviously people know that paper comes from tress but a lot of companies try and hide the fact that they are tearing down forests. The section in the book about their environmental impact shows people that they are a good eco-friendly company. So i think a nice picture of a forest will cause impact and also looks aesthetically pleasing.
The cut out type idea I think has worked and made the whole thing a little more interesting. The only problem is I will have to cut them out by hand because the die cutter downstairs rips paper up when it is put through it.
The green is very vibrant, so I thought that maybe green type would run through nicely in the catalog.
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